Fall 2010 IAB
September 15 to 17

Dave Rothenberg
Marketing Director, Movea


Data Fusion, Context Awareness and Indoor Navigation: A Marketer’s Perspective on Sensor-Based Mobile Apps and Services

The presentation will look at a key technology trend from the market landscape in which the new generation of mobile sensor applications is blossoming. We’ll take a look at some of the market opportunities and challenges that come along with this rapidly evolving phenomenon. We’ll also talk about the concept of Always-On services and their implications for mobile hardware and software solutions. And finally, we’ll take a look at a specific example application and how these elements come together as the market gets ready to deploy high resolution Indoor Location and Navigation solutions.