BSAC Research Exhibition & Showcase
This informal BSAC Research Exhibition will feature a dozen or more posters and demonstrations from among 130 BSAC research projects. Topics will include Energy, Wireless, BioMEMS, Nanotech, Packaging, Materials and Processes and related areas. Faculty and UC researchers will be available to discuss research topics with industrial members and guests from MEMS Industry Group (MIG). The beautiful Brower Center also has a revolving art exhibition to serve as an interesting backdrop to the high-tech research displays.
15 September 2010
David Brower Center, Tamalpais Room & Terrace | Time | | | Speaker, Event / Topic Information |
| | 12:00 |
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BSAC Faculty, BSAC Members and MIG Visitors
Informal mixing with posters & discussions of some of eight BSAC research thrust areas:
| | | 14:00 |
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Goldman Theater - Start of MIG/BSAC Thrust Session: "MEMS Commercialization: Launching the Next Innovation-Based Businesses":
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 Inspiration to Commercialization (courtesy R.M.White)MEMS Industry Group-BSAC Joint Thrust Session
"MEMS Commercialization: Launching the Next Innovation-Based Businesses"
These sessions will explore multiple MEMS/NEMS inspiration-to-commercialization paths including successes and lessons learned from multiple models of research-to-commercialization: in-house corporate R&D; research outsource and syndication; organized industry pull; open collaborative research environments; roles of startups and mergers/acquisitions; and government programs.
Presentations, discussion, and a panel from top industry leaders and pioneers as well as academia and government will point the way to nurturing of disruptive technologies to and beyond the point of launch? How to get profitably from lab to fab (through the valley of death)?
Because technology-leveraged industries may not emerge from business contractions without major disruptions to their technologies, products, and/or customers, this is the perfect time and opportunity for MIG and BSAC to work together to facilitate this discussion.
The significance of these topics has been reinforced by the U.S. Office of Science and Technology Policy in the Executive Office of the President. In September 2009, President Obama released his national innovation strategy, which is designed to promote sustainable growth and the creation of quality jobs. Two key parts of this strategy are to increase support for both the fundamental research at our nation's universities and the effective commercialization of promising technologies.
The extended audience of 100-150 industry and university researchers, technology and business managers, government program offices, and members of the entire MEMS supply chain from materials to equipment to devices to fabrication creates an unusual opportunity for discovery and perspective sharing.
A mixing reception will follow the workshop.
15 September 2010
David Brower Center, Goldman Theater | Time | | | Speaker, Event / Topic Information |
| | 14:00 |
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John Huggins, Executive Director, BSAC: Open the Session; Syndicated Research
A goal or outcome of fundamental research is the "seed stock" which fuels the rest of the commercialization ecosystem. Research consortia can, through "research syndication" realize breakthrough results with lower investments, a “Windfall”, an unanticipated return on investment. That is where the leverage of a well-conceived and well operated I/U consortium can pay huge dividends. It is a way of potentially and dramatically lowering the R&D costs of fundamental Innovation Research. By sharing costs of precompetitive research with a group of investors, many more ideas can be offered than could be funded in the single payer model where each industrial member completely funds exactly the project(s) of probable initial interest. But how to move the surviving candidates from the lab to commercialization is the subject of the remainder of this session. | | | 14:15 |
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Karen Lightman, Managing Director, MEMS Industry Group: Bridging the Gap from Lab to Fab
The Holy Grail of fundamental research is often how to go beyond “incrementalism” and take a brilliant idea from lab to fab (the “valley of death”) and make money too…This half-day session will seek to answer this challenge and answer more questions... Where are the gaps in taking an innovative, disruptive technology application of MEMS and bring it to market? This program will seek to answer these questions by presenting the various models that support MEMS commercialization, including how to leverage a well-conceived and well operated I/U consortium with the potential to reap huge dividends. | | | 14:30 |
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Stefan Heuser, Senior Advisor, Siemens Corporate Research: Corporate Models for Research Collaboration & Outsourcing
An enlightened path to Innovation Research involves corporate collaboration with outside/university researchers who may not have the same predispositions or biases, that internal corporate cultures may unwittingly create. However, the idea of sharing of research funds or the implication that outside knowledge infusion is needed may be resisted by internal researchers. In order to encourage such collaborations, some leading corporations put research offices on the periphery of leading research Universities. The most enlightened may even “soften the blow” of research outsourcing with internal business unit incentives. Divisional or business unit research budgets are enhanced with corporate matching funds for business unit-defined and directed contracts with public or private research entities, in particular research universities. The resulting research projects benefit from infusion of fresh thinking while reducing the research costs and insuring some relevance to business unit commercial goals. | | | 15:00 |
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Joseph Seeger, Director, MEMS Development, InvenSense: MEMS Startup Success Story: Fabless Design Boutique to Industry Leader
A primary driver today for innovation in high volume consumer products is the application of motion functionality in advanced untethered computing and communications systems. MEMS motion sensors are becoming broadly adopted for the cost, size, power and performance advantages they offer.
This presentation will discuss the challenges of moving an innovation-based technology FROM THE RESEARCH DOMAIN TO THE MARKET, to create and capitalize on a major forecasted business (and job) creation opportunity. I will provide insights from our experience, and provide some hints at what technology evolution holds in store for business expansion. | | | 15:30 |
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Bert Bruggeman, CEO, Silicon Valley Technology Corp. (SVTC): MEMS Commercialization - Bridging the Chasm from Ideation to Production
The ever-increasing costs of semiconductor research and development (R&D), now coupled with slower revenue growth, will not only drive the further expansion of the fabless model, but will also cause new ever-lasting changes in the industry. The so-called R&D funding gap is forcing the emergence of new business and collaboration models, while the continual scaling of CMOS is becoming the work of a few select, very sizeable IDMs and fabs.
The role of the technology development fab is to be the bridge between the lab and fab in bringing novel silicon technologies and products to market in the nanotechnology era. The development fab model provides a cost-competitive process development infrastructure in a manufacturing-like fab environment, enabling the accelerated commercialization of proof of concepts into real, manufacturing-ready technology solutions. | | | 16:00 |
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Tammi Smorynski, Director, Intel Capital: Technology Launch from Seed Funding to Liquidity Event
One of the successful paths from research to commercialization is through venture funding to an eventual acquisition by a viable manufacturing company. New University graduates may have years of personal investment in their dissertation topics and they are often best prepared and highly motivated to further technology risk reduction in incubated or seed-funded startups. However, novel technology is not itself sufficient to get something to commercialization and a successful acquisition liquidity event.
Outline:
1) Traditional venture funding path
2) How current environment (US economy and Venture industry) impacts fundraising and ways to manage through this cycle
3) Beyond research, what are pitfalls to get to commercialization | | | 16:30 |
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Networking Break | | | 17:00 |
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Audience & Panel: Moderated by Karen Lightman, MIG: Discussion, Insights, Questions
| | | 18:00 |
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All: Social Reception (Tamalpais Room & Terrace)
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